Distribution - third part of the film supply chain, often referred to as 'the invisible art'
Licensing - the process by which a distributor acquires the legal right to exploit a film. In distribution, licensing itself can take place on two levels.
International distribution - ensures that films find their way to the 90+ market 'territories' around the world
Local distribution - involves the distributor acquiring the licence to release and exploit the film in a particular country.
The launch of the film - in the UK, feature films are released initially theatrically. A theatrical opening is seen as the most effective way to create interest in a new film.
Marketing - in the UK, new films are released theatrically on Fridays. A distributor will look for a 'light' week. A further consideration for scheduling a release is the seasonality of the film.
No comments:
Post a Comment